Visual Mark: The Humane Society of Madison County

The brand identity guideline project is a comprehensive approach to establish a cohesive and consistent visual identity for a brand. This project includes the creation of a visual mark or logo, as well as guidelines for its usage across various applications, such as print materials, digital media, and products. The project also involves documentation that outlines the brand's voice and messaging, color palette, typography, imagery, and other design elements that define the brand's personality and values. The main goal of this project is to ensure that all brand communications reflect the same aesthetic and messaging, resulting in a clear and memorable brand experience for customers.