In elevating the visual identity of the indie rock band Soda Straw, I undertook the challenge of updating their original logo while simultaneously crafting a website to advertise merchandise. Collaborating closely with the band members, I delved into the core of their musical essence to create a logo that not only respects the roots of Soda Straw but propels it into a new era. The updated logo seamlessly merges edgy typography with a distinctive icon, capturing the band's raw energy and rebellious spirit while aligning with contemporary design trends. This redesigned logo serves as a dynamic centerpiece for Soda Straw's brand, symbolizing their evolution while maintaining a recognizable connection to their established fanbase.
The culmination of the updated logo and merchandise shop represents a strategic and creative approach to branding that positions Soda Straw at the forefront of the indie rock scene, resonating with both existing fans and potential new enthusiasts.
